Promoting a product

A Questionnaire leading to a survey for for consumers’ preference for a colour TV set.

(1) The aim of this questionnaire is to survey for introducing a new toothpaste in the market.

(2) We assure you the information given by you will be kept confidential.

(3) Kindly return the properly filled questionnaire as early as possible. Thank you.

                                                                     Part One

(To be answered by consumers)

1. Name: ______________

2. Age group: (please tick mark)

a.     Below 20  

b.     21 to 35

c.     36 to 50    

d.     Above 50

3. Marital status:     Married  ( ) Unmarried   ( ) 

4.  Education:   Self: ___________ Spouse: _________

5. Sex:         Male ( )                  Female ( )

6. Occupation:

1.     Businessman ( )

2.     Govt. Servant ( )

3.     In private sector ( )

4.     A craftsman ( )

5.     A worker ( )

6.     A professional ( )

7.     An agriculturist ( )

8.     A housewife ( )

9.     A working woman ( )

10.  Other:________

7. Total monthly income of the family:  (Please tick mark)

1.     Below Rs. 20,000

2.     Rs, 20,001 to 50,000

3.     Rs. 50,001 to 1,00,000

4.     Above Rs. 1,00,000

8. a. Total members of the family:__________

b. Men ____        Women _____        Children _________

9.  Do you have a colour TV set?                                                                   Yes/No

10. What brand of the TV set do you use? _______

11.  Is it working satisfactorily?                                                                     Yes/ No

12. Since when have you been using it? Please tick mark.

1.     Six months ( )

2.     One year ( )

3.     Two years ( )

4.     Three years ( )

5.     Five years ( )

6.     More than 5 year ( )

13. Which is the most popular name among the olour TV sets in your town? ____________

14. Have you seen ‘Bright’ TV sets?                                                                         Yes/ No

15. How do you come to know about ‘Bright’ TV sets? Tick mark.

1.     From a TV advertisement               ( )

2.     From a newspaper advertisement   ( )

3.     From a friend/ relative                    ( )               

4.     From your dealer                            ( )

5.     Any other (specify)                     ______

16. Have you found the following features in ‘Bright’ TV? Please tick mark.

1.     Attractive shape and design                                                                   Yes/ No

2.     Clear vision                                                                                            Yes/ No

3.     Natural colours                                                                                       Yes/ No

4.     Good quality of sound                                                                            Yes/ No

5.     Variety of models                                                                                   Yes/ No

6.     Reasonable price                                                                                    Yes/ No

7.     Best components                                                                                     Yes/ No

 17. I prefer: Please tick mark.

1.     32” size ( )

2.     43” size ( )

3.     55” size ( )

4.     65” size ( )

5.     LED  -LCD  ( )

6.     OLED          ( )

7.     Plasma         ( )

8.     Smart TV ( )

18. Encircle the right number against each of the following in order of your preference.

1.     Trouble free performance   1      2      3      4

2.     After sales service              1      2      3      4

3.     Resale value                       1      2      3      4

4.     Reasonable price                1      2      3      4

19.  How would you be guided in selecting your television ?

1.     The most popular brand ( )

2.     Advertisement ( )

3.     Advice of an experienced person ( )

4.     Dealer’s recommendation (

5.     Availability in the market (

6.     Exchange schemes ( )

20. Do you want to buy a TV set on instalment basis?                                  Yes/No

21. What monthly instalment would suit you?      About Rs. ____________ per month.

22. Do you want to get literature on ‘Bright’ television set?                                        Yes/No

23. Your  Valuable suggestions : _________________________________________

Part Two

(For Dealers only)

1. Name of the firm: _______

2. Full Address:____________

3. The number of ‘Bright’ TV sets you ordered during last six months. __________

4. The number of ‘Bright’ TV sets you sold during last six months. __________

5. What is your sales target for the next six months? 

a.     _________smart TV sets

b. _________ LED –LCD sets

6. What is the share of ‘Bright’ in the local television market??

         About__________% of total sales

7. Do you suggest any sales promotion measures necessary in your area?           Yes/No

8. If yes, give details of your sales promotion schemes. _____

9. Which brand of TV sets is the most popular in the market these days? _______

10. Have you displayed all ge models of ‘ Bright’  in your show room?          Yes/No

11. What suggestions would you offer for making the ‘Bright’ TV still more popular  among the customers? Tick mark:

1.     Quality improvement ( )

2.     Different sizes            ( )

3.     Exchange schemes     ( )

4.     Offer an extra gift      ( )

5.     Better advertising ( )

6.     More attractive shape ( )

7.     Slogan competition    ( )

8.     Any other              ( )

Thanks for co-operaion.