Launching a new Smart Phone

A Questionnaire Leading to a Survey for Launching a New Smartphone – SmartX

(1) The aim of this questionnaire is to survey for introducing a new smartphone, 'SmartX', in the market. 

(2) We assure you that the information given by you will be kept confidential. 

(3) Kindly return the properly filled questionnaire as early as possible. Thank you.

Part One
(To be answered by consumers)

1. Name: ______________

2. Age: _____ yrs.

3. Education: ___________

4. Sex: Male ( ) Female ( )

5. Occupation: ____________

6. Total monthly income of the family: Rs. ____________

7. Total members of the family: __________

8. Which smartphone brand do you currently use? _______

9. How often do you upgrade your smartphone?

   • Every year ( )

   • Every two years ( )

   • Every three years ( )

   • More than three years ( )

10. What features do you consider most important when purchasing a new smartphone? (Tick all that apply)

• Camera quality ( )

• Battery life ( )

• Storage capacity ( )

• Display quality ( )

• Processor speed ( )

• Price ( )

• Brand reputation ( )

• Operating system ( )

11. Would you be interested in trying the ‘SmartX’ smartphone? Yes/No

12. If no, why? ___________

13. How much are you willing to spend on a new smartphone?

• Below Rs. 10,000 ( )

• Rs. 10,000 - 20,000 ( )

• Rs. 20,000 - 30,000 ( )

• Rs. 30,000 - 50,000 ( )

• Above Rs. 50,000 ( )

14. What influences your smartphone purchase decision the most?

• Online reviews ( )

• Recommendations from family/friends ( )

• Brand reputation ( )

• Advertisements ( )

• Discounts and offers ( )

15. How likely are you to recommend the ‘SmartX’ smartphone to others? 

• Very unlikely ( )

• Unlikely ( )

• Neutral ( )

• Likely ( )

• Very likely ( )

16. How satisfied are you with your current smartphone? 

• Very dissatisfied ( )

• Dissatisfied ( )

• Neutral ( )

• Satisfied ( )

• Very satisfied ( )

17. Would you prefer a smartphone with additional AI-powered features? Yes/No

18. Do you think frequent software updates are important? Yes/No

19. What additional features would you like in a new smartphone? _______

Part Two
(For Retailers only)

1. Name: _______

2. Address: ____________

3. Age: ____

4. Sex: Male ( ) Female ( )

5. Education: _____

6. How many of your customers prefer smartphones in the price range of:

   • Below Rs. 10,000 ( )

   • Rs. 10,000 - 20,000 ( )

   • Rs. 20,000 - 30,000 ( )

   • Rs. 30,000 - 50,000 ( )

   • Above Rs. 50,000 ( )

7. How many customers inquire about new smartphone brands?

   • Nearly 25% ( )

   • Nearly 50% ( )

   • Nearly 75% ( )

   • Nearly 90% ( )

8. Which smartphone brands are most popular among your customers? _______

9. (a) Do you face any difficulty in stocking ‘SmartX’ smartphones? Yes/No
   (b) If yes, give details: ___________

10. What suggestions would you offer for making the ‘SmartX’ smartphone more popular among customers? (Tick all that apply)

    • Better pricing ( )

    • Improved advertising ( )

    • More features ( )

    • More colour options ( )

    • Better battery life ( )

    • Additional accessories ( )

    • Exchange offers ( )

    • Any other ( ) _______

Thank you for your cooperation!